Terms of Service

Last updated: 18 April 2026

These Terms govern your use of the Opmore website, sales diagnostic platform, and associated services (collectively, the Service), provided by Opmore AB, a Swedish limited company (“Opmore”, “we”, “us”). By using the Service, you agree to these Terms.

1. The Service

Opmore provides a B2B sales diagnostic and playbook platform built around the OPTICS framework. The Service includes:

  • Your client-specific playbook (pages, fields, templates).
  • The OPTICS diagnostic, suggestions, and chat assistant features.
  • Optional integrations with Google Workspace and Attio.
  • The MCP (Model Context Protocol) server, which lets approved AI clients access your playbook data on your behalf.

We may add, change, or remove features over time. We'll give you reasonable notice if a change materially affects how you use the Service.

2. Your account

  • You must be at least 18 years old and able to enter into a binding contract.
  • You are responsible for keeping your password confidential and for everything that happens under your account.
  • If you suspect unauthorised use of your account, email mo@opmore.io immediately.
  • You may only connect integrations (Google, Attio, MCP clients) using credentials you are authorised to use.

3. Acceptable use

You agree not to:

  • Use the Service to break the law or infringe anyone's rights.
  • Attempt to reverse-engineer, scrape, or overload the Service.
  • Use the Service to send spam, harass, or generate content that defames anyone.
  • Upload malware, illegal content, or content you do not have rights to.
  • Abuse the AI features — automating or reselling generated content is only allowed under a separate written agreement.
  • Share an MCP access token with anyone. Each token is personal and scoped to one playbook.

4. Your content

Everything you put into your playbook — answers, field values, uploaded material — stays yours. You grant Opmore a limited licence to store, process, and display your content only to the extent required to deliver the Service to you. We do not use your content to train AI models, and we do not share it with anyone except the sub-processors listed in our Privacy Policy.

You are responsible for having the legal rights to all content you put into Opmore, including data you import through integrations such as Gmail, Google Calendar, and Attio.

5. AI-generated content

AI-generated suggestions, chat responses, and diagnostic scores are provided as-is. They reflect patterns found in your data and the underlying language model's training data. They are a tool to support your thinking, not a substitute for professional advice. Opmore is not liable for business decisions made on the basis of AI-generated output.

6. Pricing and payment

Pricing is agreed separately with each customer, typically via an invoice or subscription sent from Opmore. If a free trial is offered, the trial ends either on the date specified in writing or when the paid plan begins. Swedish VAT applies to customers in Sweden; reverse-charge VAT applies to EU business customers who provide a valid VAT number; standard VAT rules apply to other jurisdictions.

Late payment: overdue invoices bear interest at the Swedish statutory reference rate plus 8 percentage points, per the Swedish Interest Act (Räntelagen).

7. Your rights around integrations and MCP

When you connect an integration (Google, Attio) or authorise an MCP client, you allow the Service to access data on your behalf within the scope you approved. You can revoke this access at any time by disconnecting the integration in Settings, or by revoking the MCP token at /settings/mcp. Revocation takes effect immediately.

8. Our rights

We may suspend or terminate your access to the Service without notice if you seriously violate these Terms, if we're required to by law, or if your continued use poses a risk to the Service or to other users. Where possible, we'll warn you first and give you a chance to cure the issue.

9. Availability

We make reasonable efforts to keep the Service available but do not guarantee any particular uptime. Planned maintenance will be announced in advance where practical. Unplanned outages will be resolved as quickly as we can.

10. Warranties and liability

The Service is provided as-is and as-available. To the maximum extent permitted by law, Opmore disclaims all implied warranties, including fitness for a particular purpose and non-infringement.

To the maximum extent permitted by law, Opmore's total liability to you for any claim arising out of or relating to the Service is limited to the amount you paid Opmore in the 12 months preceding the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under Swedish law, including liability for wilful misconduct or gross negligence.

11. Indemnity

You agree to defend and indemnify Opmore against third-party claims arising from (a) your violation of these Terms, (b) content you put into the Service, or (c) your use of the Service in a way that breaks the law or infringes someone's rights.

12. Termination

You can stop using the Service and delete your account at any time by emailing mo@opmore.io. We retain data per the retention table in our Privacy Policy and then delete it.

13. Changes to these Terms

We may update these Terms from time to time. When we make material changes, we'll update the “Last updated” date and, if the change significantly affects your rights, notify you by email. If you continue using the Service after a change takes effect, you accept the updated Terms.

14. Governing law and disputes

These Terms are governed by the laws of Sweden, excluding its conflict-of-laws rules and excluding the UN Convention on Contracts for the International Sale of Goods (CISG). Any dispute arising out of or relating to these Terms will be resolved by the Swedish courts, with Stockholm District Court as the court of first instance, unless mandatory consumer-protection law requires otherwise.

15. Contact

Email mo@opmore.io for any question about these Terms.